#Wrapyourbanana: Condom Advertising

FEATURE

By Georgia Maher

12/06/2014

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A new study conducted by Monash University has found that in order for condoms to be marketed in an attractive way, advertising campaigns need to be gender specific.

 

Family Planning NSW has launched a new social media campaign in a bid to raise condom usage for young Australians. The Twitter hashtag, #wrapyourbanana, was created with the intention of getting more young people using condoms.

 

By using social media, Family Planning NSW says their aim is to get their message across on a more accessible platform.

 

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